“What served in place of the photograph; before the camera’s invention? The expected answer is the engraving, the drawing, the painting. The more revealing answer might be: memory.” – John Berger’s About Looking.

Meet the Team




Benjamin Tucker

Editor & Content Advisor






Claudia Pretelin 

Creative Content Manager & Writer



Claudia Pretelin holds a BA in communications and received her MA and PhD in art history from the National Autonomous University of Mexico (UNAM). For ten years, she worked as a personal assistant to the Mexican photographer, Graciela Iturbide. In 2011 and 2012, she was awarded a fellowship from the Mexican National Council of Science and Technology (CONACYT) in support of her continuing research in Kodak advertising at the George Eastman Museum. She has worked for different artists, museums, galleries, and photo collections in Mexico City, Rochester, NY, and Los Angeles, CA where she currently lives.